The Business Pulse of Shanghai

Why are the commercial streets of Nanjing East Road and Huaihai Middle Road running from east to west, why are the five major shopping malls in Xujiahui commercial district all lively and vibrant, and why are the rents of shops in Tianlin New Village and Gubei Community high and stable? It is necessary to talk about the commercial pulse of Shanghai. The commercial pulse theory refers to the location, form, and survival status of commercial or street markets. The commercial pulse of a certain area is related to its natural environment, such as geographical location, terrain, river direction, soil quality, and other natural environmental factors. Most of the main commercial streets in Shanghai are oriented in an east-west direction, mainly related to the rivers within the city. During the formation process of Shanghai, the main roads were built along the river by the power of river water transportation. However, Shanghai, which belongs to the Wu region, has a higher terrain in the west and lower terrain in the east, with rivers flowing from west to east. Therefore, most of the main commercial streets in Shanghai that have been running for a long time are oriented in an east-west direction.

The commercial logic is also related to consumer groups. The so-called consumer group refers to a relatively stable consumer group, the consumer population flowing through this area, and when these two consumer groups are combined, they form an unstable consumer group. We call it the consumer group. When this group has distinctive and influential commercial features in a certain business district, it may become a customer of a certain shopping mall. However, if the commercial service function of this business district weakens, this consumer group may become smaller or even non-existent. Conversely, what kind of consumer group there is, what kind of business it is; This has special significance for community commerce.

The commercial vitality of Shanghai is also related to transportation conditions. The reason why Wujiaochang and Xujiahui are both radial commercial blocks is related to their transportation conditions. There are visitors in five directions, and shops are opened along the direction of visitors, forming the form of a five fork commercial block.

The change of commercial pulse is also related to the change of urban space. The spatial development direction of Shanghai city is from east to west, starting from the Chenghuang Temple (the old town) on the riverside. It has experienced Pidgin Creek, Main Road, Jingan Temple, Caojiadu, and the construction diffusion of Pudong New Shanghai Shopping Mall - Xujiahui - Jingan Nanjing West Road - Qibao. The general direction is to spread to the surrounding areas. The trend of commercial expansion towards the west has provided opportunities for the development and investment of shops in the outskirts of cities. Therefore, in 2002, an article titled "The Suburbanization Trend of Shop Development" was written, and as expected, shops in the suburbs have sprung up like mushrooms after rain.